privacy

Data protection We attach great importance to the protection of your personal data and the protection of your privacy. We therefore inform you below about the type, scope and purpose of the collection and processing of your personal data when using this contact page and about the rights you are entitled to. Personal data are all data that can be related to you personally, e.g. Name, address, email addresses, user behavior. Extensive technical and organizational measures have been taken to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. The security procedures are regularly checked and adapted to technological progress. We do not use automatic decision-making or profiling. 
 

 

1. Responsible for data processing

 
Responsible according to Art. 4 para. 7 EU General Data Protection Regulation (GDPR); Esse-RS GmbH
Bundesstrasse 50, 97941 Tauberbischofsheim
, hereinafter referred to as operator of this contact page (www.esse-rs.de/impressum).
 
From graphics onwards, we process your personal data on our behalf in accordance with our instructions for the purposes stated in this data protection declaration. From graphics onwards, it is contractually obliged to strictly comply with the applicable statutory data protection regulations and our instructions (so-called processors in accordance with Art. 28 GDPR). From the graphic, further technical service providers in turn use contract processors, in particular Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA (hereinafter “Google”) (see section 5 ff. below) and matelso GmbH, Heilbronner Str. 150, 70191 Stuttgart (hereinafter “matelso”) (see section 9.4 below), who are our subcontractors.
 
These subcontractors are also contractually obliged to strictly comply with the applicable statutory data protection regulations and our instructions. Other subcontractors are used by ab Grafik in particular to host this contact page.
 

2. Your rights

 
Insofar as the legal requirements according to Art. 15 ff. GDPR are met, you have the following rights with regard to your personal data stored by us (so-called data subject rights):
 
You can request information from us at any time as to whether personal data and which categories of personal data are stored with us, for what purposes they are processed and which recipients or categories of recipients may receive them. You can also ask us for further information on your personal data listed in Art. 15 GDPR (right to information).
 
In accordance with the legal requirements, you also have a right to correction (Art. 16 GDPR), a right to deletion (Art. 17 GDPR) and a right to restriction of processing (blocking) (Art. 18 GDPR) of your personal data.
 
In accordance with Art. 20 GDPR, you also have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format; You can also transmit or have this personal data transmitted to other responsible parties (right to data portability).
 
You are also entitled to revoke any consent you may have given at any time without affecting the legality of the processing carried out prior to the revocation. In addition, you have the right to process data processed in accordance with Art. 6 Para. 1 lit. f) GDPR based on the legitimate interests of the person responsible or a third party (cf. paragraphs 4 to 14 below) to object to data processing if the legal requirements under Art. 21 GDPR are met. If we process your personal data in order to operate direct mail, you have gem. Art. 21 Para. 2 GDPR the right to object at any time to the processing of your personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If you object to processing for direct marketing, we will no longer process your personal data for these purposes. To assert your rights as a data subject, you can contact us at any time using the contact details given in the imprint. If you want to contact us by email, we would like to point out that the content of unencrypted emails can be viewed by third parties. We therefore recommend that confidential information be encrypted or sent by post. In accordance with Art. 77 Para. 1 GDPR, you also have the right to complain to a supervisory authority if you should believe that the processing of your personal data violates data protection law. 
 
3. Collection of personal data when you visit our contact page When you simply visit or use this contact page for information purposes only, i.e. if you do not provide any personal data (such as your name, mailing address or email address), for example by submitting it in online forms, we only collect, process and process it the personal data that your browser transmits to our web server. These are the following data that are technically necessary for us to show you the contact page and to ensure its stability and security: 
 
remote_addr: IP address,
 
time_local: date and time of the request, time zone difference to Greenwich Mean Time (GMT),
 
host: name of the requested host,
 
scheme: protocol used for the request,
 
request: requested resource (URI),
 
status: HTTP status code of the response,
 
body_bytes_sent: amount of data transferred,
 
http_referer: website from which the request comes and additional search terms (keywords) if the request is made via a search engine, especially Google,
 
http_user_agent: With which browser / operating system / user interface the request was made.
 
The above data is not stored in log files for evaluation and further processing, nor is this data merged with other data or is this data passed on. This data is collected and processed exclusively for the purpose of enabling the use of this contact page (establishing a connection) and keeping it stable and stable.
 
The legal basis for this data processing is Art. 6 Para. 1 b) GDPR. The data processing is necessary to carry out pre-contractual measures that are carried out at your request, since such pre-contractual measures also include website calls, including those via search engine advertisements.
 
The data in this context is usually deleted by the person responsible after 14 days after the storage is no longer required, or limit the processing if there are statutory retention requirements.
 


 

4. Contact via email or contact form

 
When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, possibly your name and telephone number) will be saved on this contact page so that we can answer your questions. Your request is visible to us in a password-protected customer area. The data will be deleted after the end of the contract with a transition period of 3 months. Insofar as entries are requested via our contact form that are not required to contact us, they are always marked as optional. This information serves to clarify your request and to improve the handling of your request.
 
The legal basis for processing is Art. 6 Para. 1 b GDPR.
 
The data in this context will be deleted by the person responsible after the storage is no longer necessary, or processing will be restricted if there are statutory retention requirements. As a rule, we delete the data no later than 3 months after the end of the contract. Commercial letters are to be kept for 6 years in accordance with Section 257 (4) HGB.
 
 

5. Use of cookies

 
Furthermore, our web servers or third-party web servers, their web analysis, tracking or advertising services, which we use on this contact page, store cookies on your device when you use the contact page. Cookies are small text files that are stored on your device, assigned to the browser you are using, and through which the location that sets the cookie (in this case, us or the respective third-party provider) receives certain information. Cookies cannot run programs, transmit viruses to your end device and do no other damage to your end device.
 
The following types of cookies may be used on this contact page, the scope and functionality of which are explained below:
 
The so-called “session cookies” are deleted at the end of the browser session (when the browser is closed) and can only record your actions during this one browser session.
 
In contrast, so-called “permanent cookies” remain stored on your device for several browser sessions, in order to recognize you the next time you visit the website or when you return to the website after you have closed your browser. This allows your settings or actions to be recorded across multiple browser sessions. Permanent cookies are automatically deleted after a specified period of time, which can differ depending on the cookie and is specified as far as possible below.
 

Necessary

 
These cookies are necessary to ensure the basic functions of the website and cannot be deactivated. They are usually activated in response to certain actions by the user, such as: B. a login or saving the data protection settings. If you also do not want these cookies, you as a user can generally block all cookies for this domain in the browser settings. However, error-free functionality of this website cannot be guaranteed.

 

preferences

 
These cookies enable better functionality and an adjustment to user preferences e.g. B. for played videos. These cookies are stored by external service providers. Deactivating these cookies can influence selected functionalities, such as:
 
 
Statistics These cookies are used for statistical surveys and enable, among other things. Count the number of visitors to this page and page views and evaluate the origin of the page visits. With cookies we are able to determine which content our visitors like the most and how they move on our website. 
 
 
marketing In order to better tailor advertisements to you and your interests, so-called marketing cookies (from third parties) collect information both during your stay on our contact page and beyond on other pages. In some cases, personal data is also processed for these cookies. Cookies in social media offer the possibility to connect you to your social networks and to share the content of our contact page via social media. 
 
 

You can change your settings at any time using this link cookie settings or the link of the same name in the foot of the website. 
 

5.1 Prevention of cookies

 
You can configure your browser settings according to your wishes and e.g. refuse to accept third-party cookies or all cookies, or decide again before saving each cookie. When you visit this contact page for the first time, you can also use the Cookie Settings dialog to find out which cookies you can accept or reject (opt-in). You can change your settings at any time using this link cookie settings or the link of the same name in the foot of the website.
 
Cookies that have already been saved can be deleted in the system settings of the browser. However, we would like to point out that you may then not be able to use all functions of this contact pag.
 
The legal basis for data processing carried out with the help of cookies is your consent (Art. 6 Para. 1 f) a GDPR). You can change your settings at any time using this link cookie settings or the link of the same name in the foot of the website.

 

6. Contact page analysis

 
Various services are used for the purpose of analyzing and optimizing our contact page, which are presented below. For example, How many users visit our contact page, what information is most in demand or how users find the offer are analyzed. Among other things, data is collected about the website from which a person came to our contact page (so-called referrer), which subpages were accessed or how often and for how long they were viewed. This helps us to design and improve our offers in a user-friendly manner. The data collected is not used to personally identify individual users. Anonymous or at most pseudonymous data is collected. The legal basis for this is your consent (Art. 6 Para. 1 a GDPR).
 

6.1 Google Analytics

 
This contact page uses Google Analytics, a web analytics service provided by Google LLC, (1600 Amphitheater Parkway Mountain View, CA 94043, USA). Use includes the Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze the activities of a user across devices.
 
Google Analytics uses cookies that enable an analysis of your use of the contact page. The information generated by the cookie about your use of this contact page is usually transmitted to a Google server in the USA and stored there. Due to the activation of IP anonymization on this contact page, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this contact page, Google will use this information to evaluate your use of the contact page, to compile reports on contact page activities and to provide us with other services related to contact page and internet use. The legal basis for the use of Google Analytics is your consent (Art. 6 Para. 1 a GDPR). The data sent by the operator of this contact page and linked to cookies, user IDs (e.g. user ID) or advertising IDs will be automatically deleted after 50 months. Data whose retention period has expired is automatically deleted once a month. You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de
 
However, we would like to point out that without certain cookies you may not be able to use all functions of this contact page to their full extent.
 
You can prevent the collection of the data generated by the cookie and related to your use of the contact page (including your IP address), as well as the processing of this data by Google, by deactivating the corresponding cookies in the Cookie Settings dialog.
 

7. Google reCAPTCHA

 
In order to ensure adequate data security when submitting forms, we use the reCAPTCHA service from Google LLC. This primarily serves to differentiate whether the entry is made by a natural person or whether it is misused by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. The different data protection provisions of Google LLC apply to this. Learn more about Google LLC’s privacy policy. can be found at https://policies.google.com/privacy?hl=de
 
To ensure the functionality of reCAPTCHA, cookies are stored on your device with your consent.
 
The legal basis for the processing of the data is Art. 6 Para. 1 a GDPR. You can change your settings at any time using this link cookie settings or the link of the same name in the foot of the website.
 

8. YouTube

 
We use the provider YouTube for the integration of videos. This is a video portal of YouTube LLC., 901 Cherry Ave., 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.
 
YouTube is represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
 
Through certification under the EU-US Privacy Shield
 
 
Google, and thus YouTube, guarantees that the EU’s data protection requirements are also complied with when processing data in the USA.
 
The videos on our contact pages are displayed in connection with the “Extended data protection mode” function. The legal basis is Art. 6 Para. 1 f) GDPR. According to YouTube, the “Extended data protection mode” function means that the data listed below will only be transmitted to YouTube if a video is actually started.
 
Without this “extended data protection”, as soon as you call up one of our contact pages, on which a YouTube video is embedded, a connection to the YouTube servers in the USA would be established.
 
In order to be able to display a video correctly via your internet browser, a connection to the server is inevitable. As a result, YouTube will record and process your IP address in addition to the time, date and contact page visited. At the same time, a connection to the “DoubleClick” advertising network from Google is established.
 
If you are logged in as a member of YouTube, YouTube assigns this information to your personal user account. When using the plugin such as Clicking the start button of a video will also assign this information to your user account. You can prevent this assignment by logging out of your YouTube user account and other user accounts of the companies YouTube LLC and Google LLC before using our website and deleting the corresponding cookies of the companies or making the appropriate settings in your YouTube user account.
 
If you are logged into YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you want to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.
 
For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your internet browser. If you do not consent to this processing, you have the option of preventing cookies from being saved by making a setting in your Internet browser. You can find more information on this under “Cookies” above (see section 5ff. Above).
 
Google holds further information on the collection and use of data as well as your rights and protection options in this regard under
 
https://policies.google.com/privacy privacy policy available.
 

9. Advertising

 
We use cookies for marketing purposes to address our users with interest-based advertising. In addition, we use cookies to limit the likelihood of an advertisement being played and to measure the effectiveness of our advertising measures.
 
This information can also be shared with third parties, e.g. Ad networks to be shared. The legal basis for this is Art. 6 Para. 1 a GDPR if you have given your consent.
 
You have the right to object to the processing of your data for the purpose of such advertising at any time. To do this, you can deactivate the corresponding cookies as required by calling up the Cookie settings dialog, which is displayed the first time you visit the website. You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings.

9.1 Use of Google Ads Conversion Tracking

 
As part of the promotion of this contact page by the Google Ads that we place, we use Google Ads Conversion Tracking on the contact page for statistical evaluation of the placed Ads campaigns, for their billing, for monitoring the success of advertising and for optimizing our Google Ads campaigns Web analysis service of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
 
Google Ads Conversion Tracking also stores cookies on your end device, which enable a pseudonymized statistical analysis of your use of this contact page. As soon as you click on one of our keywords, Google stores a so-called conversion cookie on your device. These conversion cookies lose their validity after 30 days and are not used for your personal identification. If you visit certain pages of this contact page and the conversion cookie has not yet expired, we can recognize, pseudonymized, which keywords you used in the Google search engine and that you clicked on a specific one and were forwarded to this page. In addition, we can use the conversion cookie to recognize pseudonymized if you perform certain conversion actions on this contact page. In connection with matelso phone number tracking (see section 7 above), we can also recognize pseudonymized in particular if you call the phone number displayed on this contact page as a conversion action.
 
Through Google Ads conversion tracking and the evaluations, we do not receive any information with which users can be personally identified. Since every Ads customer receives a different conversion cookie, conversion cookies cannot be tracked via the websites of several Ads customers.
 
The pseudonymous information generated by the conversion cookie about your use of Google Ads and this contact page is generally transferred to a Google server in the USA and stored there and statistically evaluated on our behalf by Google. Data is transmitted to Google in the USA regardless of whether you have a user account with Google that you are logged in to or not.
 
We use the evaluations created by Google to bill the Google Ads campaigns, create conversion statistics and to check and optimize the quality, relevance, attractiveness and success of our Google Ads campaigns and the offers on this contact page. So we can e.g. Statistically evaluate pseudonymized how many users clicked which Google Ads when using which keywords and how many users did which conversion actions on this contact page after clicking on a certain keyword. The legal basis for the use of Google Ads Conversion Tracking is your consent (Art. 6 Para. 1 a GDPR). You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings.
 
Google is our processor for Google Ads Conversion Tracking in accordance with Art. 28 GDPR. As far as personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, which you can read here: https://policies.google.com/privacy/frameworks?hl=de.
 
We have no influence on any further processing of the data transmitted to Google by Google and are not responsible for it. We are neither fully aware of this data processing by Google nor of all of its purposes and storage periods and / or in detail. Therefore, we can only inform you based on our level of knowledge: By integrating Google Ads Conversion Tracking, Google receives the information that you have called up certain pages of this contact page or clicked on an advertisement from us. If you are registered and logged in to a Google service, Google can assign this information to your Google user account and your profile stored there. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and save the information on a pseudonymous basis in a usage profile. Google uses these user or usage profiles for the purposes of tailoring its offers, advertising and / or market research.
 
In accordance with what was stated in section 5.1 above, you can prevent or control the storage of the conversion cookies by setting your browser accordingly. You can only prevent the conversion cookies from Google Ads conversion tracking from being saved by setting your browser so that cookies from the domain “www.googleadservices.com” are blocked. You can also delete conversion cookies that have already been saved from your end device or click on the link we offer under section 4 to deactivate all third-party tracking services. In addition, you can prevent Google Ads Conversion Tracking from running on your end device if you install a JavaScript blocker (e.g. https://noscript.net/ or www.ghostery.com). You also have the right to object to the creation of (pseudonymous) user profiles at Google, whereby you must contact Google to exercise them.
 
You can find more information on Google Ads conversion tracking at https://support.google.com/adwords/answer/1722022?hl=de. Further information on the purposes and scope of data collection and processing by Google, on the legal basis for this data processing and on your rights and setting options to protect your privacy can be found in Google’s data protection declaration at https://policies.google.com/privacy ? hl = de.
 

9.2 Use of the remarketing or “similar target group” function from Google

 
We also use the remarketing or “similar target group” function of Google LLC (“Google”) (“Google Remarketing”) on this contact page. With the help of Google Remarketing, we can show you targeted advertisements that best match your interests based on your previous visits to this contact page and your previous interactions with our advertising on other websites of the Google advertising network. The legal basis for the use of Google Remarketing is your consent (Art. 6 Para. 1 a GDPR). You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings.
 
Google also uses cookies to carry out the analysis of your previous website use, which forms the basis for the display of interest-based advertisements. These are stored on your end device as soon as you call up this contact page or other websites of the Google advertising network and enable a pseudonymized statistical analysis of your use of the websites in question.
 
The information generated by the cookies about your use of the website (including your IP address) is transmitted to a Google server in the USA and stored there and statistically evaluated on our behalf by Google. Data is transmitted to Google in the USA regardless of whether you have a user account with Google that you are logged in to or not. Google shortens the IP address by the last three digits, so it is no longer possible to clearly assign the IP address. Google will use the stored information to recognize you on other websites of the Google advertising network and to show you targeted advertisements from us or from Google or third parties based on your previous visits to this contact page and your previous interactions with our advertising. For this purpose, Google may also link this information with other pseudonymous usage data and transfer it to third parties, if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google link your IP address with other Google data.
 
Google is our processor for Google Ads Conversion Tracking in accordance with Art. 28 GDPR. As far as personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, which you can read here: https://policies.google.com/privacy/frameworks?hl=de.
 
According to what has been said in section 5 above, you can prevent or control the storage of Google remarketing cookies by setting your browser accordingly. You can also delete Google remarketing cookies that have already been saved from your end device, click on the link we offer under section 5 to deactivate all third-party tracking services, or permanently deactivate Google remarketing cookies by following the link below and that Download and install the plug-in provided there: https://www.google.com/settings/ads/plugin. In addition, you can prevent the execution of the Google remarketing function on your device if you make the corresponding settings at https://www.google.com/settings/ads. You also have the right to object to the creation of (pseudonymous) user profiles at Google, whereby you must contact Google to exercise them.
 
You can find more information on Google remarketing and Google’s data protection at https://support.google.com/adwords/answer/2453998?hl=de or https://policies.google.com/privacy?hl=de .

9.3 Use of Bing Universal Event Tracking (UET)

 
Our website uses Bing Ads technology to collect and store data from which user profiles are created using pseudonyms. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
 
This service enables us to track the activities of users on our contact page if they came to our contact page through ads from Bing Ads. If you reach our contact page via such an advertisement, a cookie will be placed on your computer. A Bing UET tag is integrated on our contact page. This is a code that is used to store some non-personal data about the use of the contact page in connection with the cookie. This includes, among other things, the length of time on the contact page, which areas of the contact page were accessed and the display used to access the contact page. Your identity information is not collected.
 
The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of the data generated by the cookie and related to your use of the contact page and the processing of this data by deactivating the setting of cookies. This may limit the functionality of the contact page.
 
In addition, Microsoft can use so-called cross-device tracking to track your usage behavior across several of your electronic devices and is therefore able to display personalized advertising on or in Microsoft websites and apps. You can deactivate this behavior at https://choice.microsoft.com/de-de/opt-out.
 
The legal basis for this is your consent (Art. 6 Para. 1 a GDPR). You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings. You can find more information on data protection at Microsoft and Bing in Microsoft’s data protection regulations (https://privacy.microsoft.com/de-de/privacystatement).
 

9.4 matelso number tracking

 
We use so-called “tracking telephone numbers” from matelso GmbH, Heilbronner Str. 150, 70191 Stuttgart (“matelso”) to measure the behavior of callers.
 
Here, e.g. Google Ads ads show a tracking phone number instead of our phone number. If a user calls this tracking phone number, he will be automatically forwarded to our original phone number. The use of number tracking enables us to generate conversion statistics to check and optimize the quality and success of our ads campaigns in connection with the calls generated by this contact page. This is in our legitimate interest. The legal basis for the use of matelso web tracking is also Art. 6 Para. 1 f) GDPR.
 
he call is forwarded by matelso GmbH, which measures how often the individual tracking telephone number has been called and from which number. After the phone call, matelso GmbH sends the following data to us:
 
– Called tracking phone number
 
– Telephone number of the caller, if not suppressed
 
– Phone number of the called party
 
– Start and duration of the call
 


 
matelso also reads cookies set by our analysis service or other parameters of the website you visit, e.g. referrer, document path, remote user agent. The relevant information will be processed by matelso in accordance with our instructions and stored on servers in the EU. You can find more information at: https://www.matelso.de/privacy. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
 
Your data will be deleted at the latest after the termination of our contract with matelso with a transition period of 3 months.
 
9.5 widget The widget is a Javascript embedded on the website. When the page on which it is integrated is called up, the widget loads its appearance and content (e.g. ratings) from the web server of www.kennstdueinen.de. We do not use the widget to evaluate user activity or performance data; it is only used for marketing purposes on this website. When the widget is reloaded, no cookies are set in the browser of users who visit this website. When the widget is reloaded, the call of the widget including the IP address of the person who accessed the website is logged in our web server log file. This web server log file is saved according to the rotation principle for a period of 4 to 6 weeks and then automatically deleted. Only system administrators have access to this log file. 
 
9.6 Facebook pixel
 
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion. In this way, the behavior of the website visitors can be tracked after they have been forwarded to the provider’s website by clicking on a Facebook advertisement. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
 
We cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to enable advertisements to be placed on Facebook and outside of Facebook. As the website operator, we cannot influence this use of the data. The use of Facebook pixels is based on your consent (Art. 6 Para. 1 a GDPR). You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings.
 
You can find further information on protecting your privacy in Facebook’s data protection information: https://de-de.facebook.com/about/privacy/. You can also deactivate the remarketing function “Custom Audiences” in the Settings for Ads section at https://www.facebook.com/ads/preferences/?entry_pr…. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
 

10. Google Fonts

 
Google fonts are used on our contact pages to display external fonts. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.
 
Through certification under the EU-US Privacy Shield
 
In order to enable these fonts to be displayed correctly on our contact pages, a connection to the Google servers in the USA must be established when the page is called up. This enables Google to determine for which contact page this request is needed and from which IP address this request was transmitted.
 
The legal basis is Art. 6 Para. 1 f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.
 
Google offers at
 
 
 
further information on the possibilities of preventing data usage.
 

11. Google Maps

 
This website uses Google Maps to display interactive maps and to create directions. Google Maps is a map service provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, California 94043, USA. By using Google Maps, information about the use of this website including your IP address and the (start) address entered as part of the route planner function can be transmitted to Google in the USA.
 
When you visit a website on our website that contains Google Maps, your browser establishes a direct connection to the Google servers. The map content is transmitted from Google directly to your browser, which integrates it into the website. We therefore have no influence on the scope of the data collected by Google in this way. Based on our knowledge, this is at least the following data:
 
Date and time of the visit to the relevant website, Internet address or URL of the website accessed, IP address, (start) address entered as part of the route planning. Cookies are stored on your device for functionality and adaptation to user preferences.
 
The purpose and scope of the data collection and the further processing and use of the data by Google as well as your rights and setting options for protecting your privacy can be found in Google’s data protection information: Google data protection information.
The legal basis for using the service is your consent (Art. 6 Para. 1 a GDPR). You can change your settings at any time using the cookie settings link at the bottom of the website. Alternatively, you can prevent the setting of cookies in your browser settings. 
 

12. Wistia

 
Videos may be embedded on our website that are hosted by Wistia. This service is offered by Wistia, Inc, 17 Tudor Street, Cambridge, Massachusetts, USA (hereinafter “Wistia”). When you visit a page with the Wistia plugin, a connection to Wistia servers is established. Wistia will be told which videos you are watching.
 
If a Wistia video is started, the provider uses cookies that collect information about user behavior.
 
Further information on the purpose and scope of data collection and processing by Wistia can be found in the provider’s data protection declaration. There you will also find further information about your rights and setting options to protect your privacy (https://wistia.com/privacy). Wistia processes your data in the USA and has submitted to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework.
 
You can prevent the integration of Wistia plugins via the Cookie settings dialog and the deselection of marketing cookies.
 
The legal basis for the use of Wista is your consent (Art. 6 Para. 1 a GDPR).
 

13. Data transmission

 
Your data will not be transferred to third parties, except in the cases listed, unless we are legally obliged to do so.
External service providers and partner companies will only receive your data if this is necessary to answer your request or to process your contract. In these cases, however, the amount of data transmitted is limited to the minimum necessary. As far as processors come into contact with your personal data, the operator of this contact page within the scope of order processing acc. Art. 28 GDPR ensures that they comply with the provisions of data protection laws in the same way. Please also note the respective data protection notices of the providers. The respective service provider is responsible for the content of third-party services, whereby we check a review of the services for compliance with the legal requirements within reason.
We value processing your data within the EU / EEA. However, it may happen that we use service providers who process data outside the EU / EEA. In these cases, we ensure that an appropriate level of data protection is established at the recipient before the transmission of your personal data. This means that a level of data protection is achieved through EU standard contracts or an adequacy decision, such as the EU Privacy Shield, that is comparable to the standards within the EU.
 

14. Data security

 
Suitable and appropriate technical and organizational measures have been taken to protect your personal data from accidental or willful manipulation, loss, destruction or access by unauthorized persons. The security procedures are regularly checked and adapted to technological progress.
 

15. Duration of storage

 
In general, we only store personal data for as long as this is necessary to fulfill the purpose of the respective data processing or as long as you request us to delete the personal data for other legitimate reasons (see Art. 17 Para. 1 GDPR). After the expiry of these storage periods or at your justified request for deletion, we will check whether certain personal data are still required for (other) legitimate purposes and, if not, whether contractual or legal retention periods conflict with the deletion of the personal data. In these cases, the personal data affected by this will be stored for as long as is necessary to fulfill this (other) legitimate purpose or for the duration of the respective contractual or legal retention period. However, they are blocked for other purposes and then finally deleted after the last contractual or statutory retention period.
 
The specific deletion periods for the individual data processing on this contact page can be found above in the respective data processing (see section 3 ff. Above).
 
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